Kellogg’s “Storybook” – Commercial

I was one of the compositors on the Kellogg’s Commercial “Storybook” at Hornet Inc.

For this commercial, two pop-up books were actually used for filming- one was for functional page turns and the other was for close-up shots. Quite a bit of roto work was needed to make the two books have the same detail and color work. I keyed, tracked, rotoscoped various shots in order to remove rigs, cleanup scratches, and add details like Cereal Box artwork.

“Told in reverse, the ad opens with a family enjoying breakfast and ends with the grain being sown at a farm.” –


Director: Yves Geleyn
Produced by Hornet Inc.