“Honey” – Music Video
For years I’ve been drawn to the ways music and visuals are enhanced by one another.
This music video was created by compositing together dynamic live action footage with design elements, motion graphics, and visual effects. The edgy style and densely packed animation create a high energy video to complement the song.
The post-production process started by editing in Premiere using a multicam sequence, and bringing in each shot of the sequence into After Effects where everything was designed and composited.
I then pulled together various fonts that inspired me, created backgrounds purely from particle plugins, and went to town with animating shape layers.
Kinetic Text Animation
Director: Joanna Newman
Produced by Chromatica