“Ghost” by Bloom – Lyric Video

Joanna designed and animated the lyric video for Bloom’s EP release song, “Ghost.”

Her vision was to take the listener on a journey – bringing to life the song’s dark tone and rich musical atmosphere, by using organic elements in a graphic style.

Kinetic Text Animation
Motion Graphics
Visual Effects

Director: Joanna Newman
Production: Chromatica
Music & Lyrics: Bloom
Management: Cohen MGMT